10 Tips to Help You Stop Wasting Your Skin Care Products!

The average woman spends $15,000 on beauty products in her lifetime according to In Style. Some sources peg that number at $2000 per year.

Maybe those numbers aren’t in your budget, but chances are, you have put a few dollars here and there toward your looks. Make sure you are getting the most bang for your buck by following these product usage guidelines.

As a licensed Esthetician, my general mantra to clients is “move the product, not your face!”  In other words, you should be applying enough product, whether its cleanser, serum, moisturizer or sunscreen, so that it can be spread across the desired surface without pulling or tugging on the skin.

How much product exactly, well that depends on the product, your skin, and the purpose.

Prepping your skin properly has a huge effect as well. Trying to apply moisturizer to skin that still has leftover makeup on it (and lots of ladies do this!) won’t cut it. Literally: makeup is designed to sit on the surface, by nature it is a little bit occlusive. Think BB cream. Cleanse your skin well! Moisturizer, no matter how much you apply, won’t fully penetrate dirty skin. WASTE!

Soap, when mixed with water is usually quite alkaline, and alkalinity disrupts the barrier function of skin. Your skins’ job is to keep bad stuff (think bacteria and environmental toxins) out, and moisture in. An alkaline skin will desperately absorb more product to repair that barrier! WASTE! Use a gentle cleanser instead of soap. Over cleansing and over exfoliating will do that too. Cleanse no more than 2x day, and reach for a gentle scrub no more than 2-3x per week. Using a scrub 1x per week in the winter months is plenty. Your esthetician can help you choose the perfect cleanser or exfoliant.
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How much skin care product to use? Keep in mind that when applying product to your face, you should include the face, front and back of the neck, and décolleté all the way to the bra line. These areas will age!  Most women (and men!) forget to address these spots, and wind up wearing high cut shirts and scarves as they get older. Now that’s a waste. Why spend money on good skin care, and not put it on all of your skin? WASTE!

How you apply product can make or break your beauty budget. Pumping a dollop of moisturizer on your fingertips, and trying to spread that over your target area will result in a lot of unnecessary pulling, tugging, and uneven application, not to mention more product. Skin care should be applied directly to clean damp hands, spread briefly over the palms, and press, press, press!  Press on the forehead, cheeks, chin, neck, décolleté, THEN spread. This ensures even distribution, and less waste. Start with damp hands please, or your hands will absorb it before your face. WASTE!

Cleanser: depending on how concentrated it is, usually a quarter sized amount will do. Spend some time actually cleansing the skin; give the product time to work. 1-2 minutes is good to shoot for.

Toner / hydrating mist: Today’s “toners” are not the alcohol laden dry-bombs of the 1980s and 90s. But you might want to check your product labels! Lots of popular brands are still using way too much drying alcohol. Its a cheap ingredient. Not all alcohol is bad, its used to keep ingredients dissolved and sometimes preserved. Cetearyl alcohol is actually moisturizing, but SD or “denatured” alcohol, especially if its one of the first 3 ingredients, not so much…

Many excellent product lines today have taken advantage of the “toning” step to incorporate serious hydrating ingredients like sodium lactate and hyaluronic acid to pre-saturate the skin.Think of the skin like a sponge: a wet sponge picks up more moisture faster than a dry sponge. Translation: you can use less product, and it will spread more easily. Use your hydrating mist / toner, and use less product! No WASTE!

Serum: is it a gel based serum, or a lipid (oil) base? A dime sized amount of a gel serum should do the trick. A lipid based serum however, usually only requires a few drops, spread quickly over the palms, and pressed gently onto the skin. Lipid serums are usually not intended to be “massaged”.

Eye cream: aim for a pea sized amount, applied only to the middle fingertips. Again, press between the fingertips first, then press around the eye area, then gently spread. Eye creams are super concentrated and often spendy, so don’t WASTE it! But do use enough to see the benefits. (Pun intended)

Moisturizer: generally go for a quarter sized amount, now applied to freshly cleansed, pre-hydrated skin, and press press press! Follow up with gently spreading all over the face, front and back of neck, and décolleté.

Sunscreen: usually the same as moisturizer, and apply to all the same areas. Some formulations differ based on the micron size of the active ingredients (I prefer zinc and titanium dioxide) so check the label for specific instructions.

What ever product you may have left on your palms, apply to the back of your hands! This area (along with eyes and neck) is one of the first to show age. It only takes a few moments, and you don’t want to WASTE the opportunity to protect your skin…

The most important thing you can do to avoid WASTE, is to see your friendly neighborhood esthetician, who is a licensed skin care professional! S/he can analyze your skin and condition, and make product recommendations that are best suited to your skin. There is no need to WASTE good money on bad or unsuitable skin care products.  What are you going to do with all that $$$$ you’ll save?

Did you enjoy this post? Get more like this by signing up for our newsletter, and liking us on Facebook! Even better, how about booking an appointment for your own facial here?

Let us know what you think in the comments 🙂

#smartskinrules'Move the product, not

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8 Reasons Why You Need to Start Dry Brushing Your Skin Right Now

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One of the best things you can incorporate into your health and beauty routine is dry brushing. Not only will the brushing gently exfoliate dull dry skin, allowing better penetration of moisturizer, it can also give your immune system a big boost.

When done properly (gentle upward strokes, towards the heart, focusing on inner parts of joints: where lymph glands are most concentrated) dry brushing goes way beyond beauty. The upward movement (always toward the heart) stimulates the flow of lymph. Our lymphatic system is like the body’s garbage removal highway, and is a major part of the immune system. Lymph carries away metabolic waste, bacteria, viruses, excess fluid and all kinds of other gunk the body doesn’t need anymore. Unlike the blood (heart), the lymph has no pump, and relies on muscle movement, gravity, and osmotic pressure (via deep breathing) to flow. Dry brushing can boost that flow!

Dry brushing also stimulates peripheral circulation (surface blood flow). Not only can this help speed healing of damaged tissue and improve scars, but it brings oxygen and nutrients resulting in glowing skin.

Feeling crappy and under the weather? Dry brush.

Do you have swollen ankles? Dry brush.

Heavy, tired feeling legs? Dry brush.

Over indulged at that party last night? Dry brush.

Dry itchy winter skin? Dry brush.

Puffy eyes? VERY GENTLY brush the sides of the neck and under the chin, all the way down to the collarbone.

Headache? Drink plenty of lemon water, have some magnesium and dry brush!

Have you ever tried dry brushing? Let us know in the comments. Sign up for our newsletter here, and follow us on Facebook for lots more helpful skin care tips.

8 Ways We Keep You Safe at Viriditas Beautiful Skin Care Clinic During Flu Season

Whether its a sniffle, head cold, or full-on influenza, there are simple everyday things we do for our clients to prevent the spread of germs here at Viriditas.

Here in our skin care clinic, the primary thing is to WASH YOUR HANDS. Frequently! Studies show this is  the most efficient means of preventing the spread of germs. We wash our hands between every single client, and use a disposable paper towel to dry. Reusable towels are clearly better for the environment, but they spread germs! We compromise by using towels made from recycled paper. Did I mention that we also recycle?

Don’t touch door handles! Door handles are the crossroads for who knows how many nasty virulent buggies! Remember that recycled paper towel? We wash just before we enter the treatment room, then use the towel to open the door, then discard. That’s also the best way to open doors in public restrooms. Just sayin…

We use Essential Oils. A Lot! We keep a small aromatherapy warmer in the reception area, and we cycle different antimicrobial oils including ravensara, eucalyptus, thyme, lemon, lavender, rosemary and pine. Did you know it only takes 7 molecules of an essential oil to have a physiologic effect (like destroying germs!), but it takes 40 molecules for your nose to detect it? A few drops goes a long way! The next time you visit, take a deep breath, and see if you can pick out which oil is in the warmer today. Either way, they will help keep you healthy., and boy do they smell good…

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We use fresh clean sheets, towels and wraps for every client. EVERY CLIENT. We have our sheets and towels professionally laundered, so they are washed and bleached in hot water, preventing the spread of germs. You can be confident that we never, ever reuse. That would be just nasty!

In between clients, all work surfaces are wiped down with hospital grade disinfectant wipes, and sprayed with environmentally safe sanitizing solution. Again, we choose environmentally friendly products like Seventh Generation, Cleanwell and Puregreen 24.

All tools we use on our clients including bowls, brushes and tweezers are hand washed in hot soapy water, wiped clean, then sprayed with disinfectant. Tweezers and metal implements are further sanitized in a steam cabinet. We store all clean towels, sheets and wipes in closed cabinets with dry sanitizers. Brushes are soaked in a hospital grade disinfectant solution, and frequently replaced. Our hot towel cabinets use ultraviolet light to minimize bacterial growth. We clean our steamer units and HydraFacial device regularly as well.

At the front desk, you may notice a small bottle of hand sanitizer. Feel free to indulge! We recommend using a little after using pens. Office tools like pens, phones, computer mice, and keyboards harbor lots of unfriendlies, so take a moment to keep yourself safe.

We also ask clients and staff to STAY HOME IF YOU ARE SICK!!! Nobody actually enjoys being ill, so as much as we love to see our clients and visit, please don’t share your germs! Just give us a call and let us know, and we will be happy to reschedule.

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