What is the FIRST thing you do when you open up a bottle of milk?
YOU SMELL IT.
Why? Because our reptilian brain knows that if it smells unpleasant, it will probably make us sick. Our reptilian brain AKA the Ancient Brain is directly connected to our limbic system. That face we make when we smell rotting food is usually followed by an attempt to get it away from us NOW! Self preservation at its finest.
SMELL is vital to our survival. We certainly don’t have the superior sniffers of Mans Best Friend, or the notable nostrils of other big predators, but our basic beaks are still up to snuff (see what I did there?).
Wait…so what does this have to do with skin care? As it turns out, our brains prefer things that smell ~good~ and big business is quite aware of that. We spend more money on things that smell like freshly baked cookies, a field of lavender or a Christmas morning. Most people aren’t going to plunk down their hard earned cash for a body cream that smells like sweaty gym clothes.
Problem is, skin care ingredients in the raw don’t always smell delightful. Many herbal base ingredients smell like, well, dirt. I personally like the smell of dirt, but I AM an herbalist at heart 🙂 Other raw materials just have weird smells, and some are just blah.
So skin care companies add fragrance. Fragrance makes people whip out their wallets and say “Take My Money!” These profitable nose friendly scents may be in the form of essential oils, but they are usually synthetic.
These synthetic compounds are proprietary, and because we have laws here in the USA that essentially protect profits and not people, companies don’t have to divulge whats IN these proprietary “fragrances”. Shhh, its a secret…
Almost 20% of the general population is sensitized to at least one allergen and fragrance is one of the most frequently cited substances causing reactions. Fragrance sensitivity is now seen in 1-4% of the general population, and 8-15% of people with contact dermatitis. According the the Dermatology Times, fragrances are most likely to cause allergic contact dermatitis. They account for 30-45% of reactions in cosmetic products.
OK, so we know that fragrance can be irritating to the skin. The concern really comes when we start exploring what these fragrances are truly made of.
A single fragrance can have thousands of individual chemicals. They may contain a cocktail of irritants, solvents, allergens, carcinogens, plasticizers, fixatives.. heck they could contain UFO goo and we wouldn’t know. They don’t have to disclose that info. Cuz ya know, $$$$.
“Gee, your hair smells terrific”
“OOh Herbal Essences” are an orgasmic I mean organic experience…
“Always feel Just Showered Fresh…”
Fragrance is fleeting. Or at least it should be. But that doesn’t make money, and it certainly won’t “make your hair smell terrific” so Big Business needs to make the smell last and last… with phthalates.
Phthalates are chemicals used as plasticizers, solvents, fixatives etc. They are found in pretty much everything, including many fragrances. They make the smell LAST.
Phthalates are used in many consumer products, including:
- Cosmetics and personal care products
- Plastic and vinyl toys
- Shower curtains
- Miniblinds and wallpaper
- Vinyl flooring
- Food packaging and wraps
- Plastic pipes
- Medical equipment and devices (yes, in IV tubing that administers chemotherapy!!)
- Polyvinyl chloride (PVC) plastics
Oh and did I mention phthalates are endocrine disruptors and are carcinogens? Yeah, that. That’s a small problem. We can discuss that in another post.
To be clear, just because a product has “fragrance” or “parfum” doesn’t mean its toxic sludge. Many companies are now making phthalate free fragrance, or using natural fragrances. Its a great improvement!
However, if your skin care product smells like watermelon sangria, or tropical beaches, chances are it has synthetic fragrance. If you apply it in the morning and your significant other can smell it on you during a midnight tryst, it definitely has phthalates. If the smell disappears after an hour or so, its probably safe.
As a side note, if you are using plug ins, or room sprays, or fabric softener with “fresh burst technology”, you are saturating your home with questionable chemistry. Just saying.
Skip the fragrance, have happier skin and happier health.
If you need help finding effective skincare that’s fragrance free and/or phthalate free, come visit us at Viriditas Beautiful Skin Therapies in Providence RI. We would love to meet you!
Ooh and here;s a fragrance free kitten! Because CATS ❤